[Help] Facebook Export Data Missing Numbers on Post Data

This problem started a couple of months ago. Our media company started posting in April 2015 and at the end of every month, someone (now me) collects all the impression and reach data from all posts to get a lifetime figure.

To do this, Post Data is downloaded in 5 month blocks as they don’t allow bigger time frames. The first three 5 month blocks which cover April 2015 through July 2016 either have absolutely no data or the numbers are patchy i.e. some posts have impression and reach numbers while others have absolutely none. By the 4th block, everything looks normal, but it’s possible the numbers aren’t accurate.

Does anyone recognize this and know why it’s happening? The only solution I can think of is to take the total figure from the last time it wasn’t affected and start adding from there to the present. Note that we didn’t do this before because we have a lot of reposts with flagship content (videos) and the numbers change month-to-month, hence why we do recounts every time.

I suspect Facebook deletes older data as the years progress. Is this correct?

Thank you all in advance for you help!

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This is a set of 12 touch point coin counting mats to provide students practice with learning to count coins. Each mat offers 5 coin counting tasks. | by Traci Bender – The Bender Bunch

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Endless Love Official Trailer #1 (2014) – Alex Pettyfer Drama HD

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