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I’m currently working in-house as a digital marketing specialist across SEM, paid social, display, and reporting from GA.
I find that I mostly enjoy the deep dives into the data to make optimizations/recos or build dashboards, less so the flashy/creative parts of the job. I’m currently lacking the skills to do robust statistical analysis or building predictive models (e.g. customer lifetime value, expected ROI, etc.) or anything programming (R, Python) – all of these skills I would love to develop!
I’ve been reading a lot on r/datascience recently and exploring a possible transition, but I’m not really sure what opportunities there are for marketers like me (who would be up against post-grads and PhDs). I just know that I don’t see myself doing the role that I’m doing right now forever (in fact, I’m starting to burn out).
Possible routes I’m considering right now include:
* [Training in data science ](https://www.reddit.com/r/datascience/comments/713hnw/how_i_went_from_no_coding_or_machine_learning/)outside work (though this is proving to be difficult with how stressful my current role is)
* Quitting my job and training in data science on my own
* Quitting my job and going back to school for data science or data analytics (least preferred, too costly)
**Do you have any advice for someone in my position? What routes can I go down from here? And has anyone else ever been in a position similar to mine right now?**
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Matt Boswell and band (Jordan Critz – Piano, Ryan Smith – Drums, Ty Young – Cello, Tammy Suh Meinershagen – Violin) 2012 Doxology & Theology Conference …